Monday, March 4, 2013

How to Self-Publish a Print Book

Last year I wrote a very popular article on how to write and self-publish your own books. This is an update to that that shows you how to create a print copy of your book. I would always recommend a Kindle version as well.

If you follow these steps your book will be available on Amazon.com

1. Create an account and log into http://createspace.com/
2. Click on Add Title
3. Fill out the information and select Paperback
4. Select Guided
5. Fill out all your details on your book
6. Select "Free CreateSpace-Assigned ISBN - We can assign an ISBN to your book at no charge"
7. Click on Interior to upload your book in Word format.
8. Click on Cover and upload your book cover. Make sure it’s both front and back.
9. Complete Setup
8. Order a preview copy of your book to do a proof. You'll get it in a few days. Make sure you check the margins are consistent. I had a lot of imagines that kept running over the sides of the page. Also there is a preview where you can check on your modifications quickly.
9. Set up the pricing and distribution. I recommend setting up your kindle version separately.

Writing your own book is a great feeling, and having a print copy lets you sign it and give it to your mom. Create Space is a very easy way to get a print copy of your book and get it onto Amazon.com.


Enjoy!

Review of book Poor Economics

I just finished Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty http://www.audible.com/pd?asin=B006LPHB00

I actually learned a lot about all of us because the Poor aren't very different from the rest of us. Those of us who aren't poor don't have to think about things that the poor do have to think about. Things like chlorinating their water to keep from getting water borne illness or getting enough nutrition because their food is not fortified off the shelf. In both these cases the rich have running water that is safe to drink and our food often is already fortified with nutrition.

The book was based on a large number of randomized control trials (RCTs) around key questions.

Food- As people get richer, they don't eat more calories or heathier diets, they eat yummier diets.

Education- People will get educated and their children educated when they see a clear economic benefit.

Savings - Banks can't afford the paperwork on accounts so small, so when technology lets the administration costs come down, then banks will be able to offer accounts to the poor. Currently the poor save by building their own house brick by brick.

Loans - To spite the excitement around microcredit, the admin costs around giving out loans is very costly which is why the microcredt groups use small groups which meet every week and repay their loan at the meeting. The loans are too small to do anything really risky and the small group would discourage anything risky. Entrepreneurship - As stated above, anyone who has a brilliant business idea usually can't get a loan. Most of the businesses of the poor are copy cats of other businesses. The people running them don't want to run them and only run them because they can't get another job. They scrape by just barely surviving. Crossing the boundary between subsistence and growth is often too hard.

It's main points where that programs put out to help the poor suffer from the 3 i's: Ideological, Ignorance, and Inertia.

Governments and NGO's create programs based on their own Ideological sometimes with no evidence that their theories will work. Then there's ignorance of the program or how to make it work. Then there's Inertia which keeps poorly created programs working or working incorrectly.

Sunday, March 3, 2013

Is Apple still the leader in Customer Experience?

Is Apple still the leader in Customer Experience? My recent visit to the local Apple store would lead me to believe the answer is "No."

This is my response to their customer experience survey they sent me:

"Yes, I was very disappointed. My head phones weren't working and it happened once before in July. Last time I came in in July the first person I met swapped them out right away after I showed them my receipt. I was in and out in 5 minutes. This time I had to schedule an appointment then wait for my appointment and then wait again after my appointment time. The first person I talked to said that I could not swap out my headphones even after I showed her a receipt that showed I bought them only 8 months ago. She brought me to another guy who said that they did have a year warranty. Then I made the appointment with another man. I think you should try to get more staff and have work around for easy issues like swapping out headphones. I can understand if I was trouble shooting something more complicated why I'd need to visit the Genius Bar. I really have always considered Apple to be the role model for customer experience but after my visit I feel strongly you have lost your focus."

What customer Experience stories do you have? I just got a new job at my company as a Customer Experience Architect. I am looking for ways that customers interact with companies both good and bad. Please email me or click the comment button to let me know your stories.

Meanwhile I just got Windows 7, yes I am a late adopter, and I really am impressed with it. Could Microsoft be the new leader in Customer Experience?